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★ 9 real campaigns · zero bots ★

Music promotion case studies

aka: the receipts

Every campaign our team at Soundtik LLC ran for the majors — 120M+ views, a Billboard #1, and not a single bot. Same playbook that now runs every IndieSongPush campaign. Yes, we kept the receipts. All of them.

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Shaboozey: A Bar Song (Tipsy) music promotion case study#1 US Billboard Hot 100

Country

Shaboozey

A Bar Song (Tipsy)

We leaned into the party energy with a 'Whiskey shot' creator challenge as the anthem topped the charts.

#1 · US Billboard Hot 1001M+ · TikTok views
Chappell Roan: Good Luck, Babe! music promotion case study16M views across platforms

Pop

Chappell Roan

Good Luck, Babe!

We fueled the track's momentum across three major UGC platforms at once, coordinating 95 creators on TikTok, Instagram and YouTube in synchronized waves as the song climbed the charts.

16M · views across platforms95 · creators activated3 · platforms at once
Olivia Rodrigo: GUTS music promotion case study25M+ total views

Pop rock

Olivia Rodrigo

GUTS

We ran the creator strategy across the whole album, staying agile across multiple tracks to help it hit #1.

25M+ · total views70+ · creators
Lana Del Rey: Say Yes to Heaven music promotion case study12M+ total views

Alt pop

Lana Del Rey

Say Yes to Heaven

As the fandom clamored for a release, we activated stans and broadened the fan-base ahead of the surprise drop.

12M+ · total views34 · creators
PinkPantheress: Boy's a Liar music promotion case study21M+ views

Pop

PinkPantheress

Boy's a Liar

Working with Warner Records, we built a creator strategy that carried this genre-blending track far beyond its core fanbase.

21M+ · views11% · engagement rate
Myke Towers ft. Bad Bunny: ADIVINO music promotion case studyTop 10 in 5 Billboard charts

Reggaeton

Myke Towers ft. Bad Bunny

ADIVINO

Leaning into the track's cultural moment, tailored Instagram content spread awareness across LATAM and the US.

Top 10 · in 5 Billboard charts9.3M · views
Ice Spice × Nicki Minaj: Princess Diana music promotion case study8.7M+ views

Hip-hop

Ice Spice × Nicki Minaj

Princess Diana

An Instagram community-engagement campaign that drove millions of views and a big lift in total creations.

8.7M+ · views21K+ · new creations
CMAT: Take a Sexy Picture of Me music promotion case study15M views

Pop

CMAT

Take a Sexy Picture of Me

Smart territory splits and layered creator waves drove global impact for one of pop's sharpest new voices.

15M · viewsGlobal · territory rollout
Bad Gyal: Official fan page music promotion case study15M+ views

Fan page growth

Bad Gyal

Official fan page

A dedicated fan page grew from zero to the go-to hub for one of Spain's most influential artists in five months.

15M+ · views36K · followers gained

Your song could be next on this wall

Smaller budget, identical playbook. Real creators, real posts, numbers you can watch move from your dashboard.