INDIESONGPUSH / TIKTOK CREATOR CAMPAIGN
Kisch & Oscar Duke
Tears
Turn the repeated tears hook into a relatable POV.
Listen to the song- Campaign views
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- Campaign posts
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- Campaign creators
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Full campaign results will be added here. Individual video counts below cover only the featured posts.
01 / THE SONG
The idea in the sound.
The repeated crying motif in “Tears” gives creators an immediate emotional cue. The featured videos interpret it both sincerely and playfully, pairing the vocal with private overthinking, unexpected emotion, and a relationship joke.
02 / WHAT WE DID
Our creator brief.
We asked creators to open with a recognizable on-screen POV and act out the emotional turn against the tears hook. Alexis played the contrast between appearing fine and being alone with your thoughts; Flory Pie turned sadness into a credit-card punchline; Yulia used close-up expressions to portray tears arriving without warning. The brief made the song part of the story rather than background to an unrelated clip.
03 / OUT IN THE WORLD
Watch the campaign.
Press play to watch with sound. Swipe to see all three.
Featured posts are a selection from this campaign. Individual TikTok view counts were checked October 9, 2026 and change over time. Every release is different; past results don’t predict future performance.